Website Report 
Struggling with website under performance? More often than not, this comes from a lack of direction or strategic information as a result of hesitation. Having a working website that encompasses everything about your business is important, but having a website that attracts visitors and keeps them on your website is at the heart of any great website. There are many reasons why a website may be under performing. Issues with Search Engine Optimisation (SEO) could be preventing your potential visitors from finding you. Likewise your website may be suffering from deeply rooted performance issues that are increasing your bounce rate. Bounce rate is related to the user experience (UX) on your website. When a user visits your site but leaves before interacting with the website in anyway, they are considered to have "bounced" off of your website, potentially never to return. Reducing your website's bounce rate can mean the difference between a online success and failure for your website.
Having a working website that encompasses everything about your business is important, but having a website that attracts visitors and keeps them on your website is at the heart of any great website.
There can be a lot of reasons that drive a high bounce rate. Lacklustre content, strange performance issues or a poor user experience. What's worse, many online tools are designed to tell you that you have a high bounce rate, but not how to fix the issue. If you want your website to succeed, you'll need an unbiased, thorough website report to outline clear goals and develop strategies. That is where you need a Huyton Web Services website report. Thorough, direct and data-driven, a Huyton Web Services website report will locate the problem areas of your website and provide exceptional direction for where you should focus your efforts to get your website where you want it to be. Using website performance analytics we will be able to locate where the technical shortcomings of your website are and offer experienced advice on how to resolve those issues. Additionally, we will be able to create user experience profiles that analyse the frontend of your website. By taking an in-depth look into your website's UX; examining visitor behaviour, navigation and content, we'll be able to report back to you on where your visitors leave your website. This allows you to identify the points of disengagement where you can streamline, manipulate and keep your website's visitors on your website.
At Huyton Web Services we are often asked "Why is our website not at the top of Google when we search for..."? It's something we've been asked many times and the answer is always the same "Let's have a look". This is the point we suggest a report into what has happened and why followed by actions to fix. SEO (Search Engine Optimisation) is notoriously difficult and ever changing, strategies that worked just a few years ago will lose your position in the searches. Performance is ever changing as servers change or caching that was perfect last year, slows your site this year. Today, UX (User Experience) is probably the most important part of any website development, while only a few years ago it wasn't even on the development list. Once the report is complete, we are often asked to refresh the website, but that is not the purpose of a Website Report, the purpose is understanding the problem.
Your current website opens the door for future online business strategies
What is a Huyton Web Services Website Report?
Ever wondered who your website's main demographic is? Do you need to know how to get that demographic to sign up to your newsletter, see your online content or purchase your products? Then a Huyton Web Services website report should be your first port of call. With a wide range of online, digital and website expertise; working along start-up businesses and large corporations, our expert team are ready to provide exceptional feedback and analysis on your business' website. Why? Because, when it comes to websites, every piece of available information can be used to achieve your goals. Landing pages, performance, conversion, bounce rates and more... At Huyton Web Services, our website reports leave no stone unturned.
But what exactly does a Huyton Web Services website report entail? In brief, a website report includes information regarding where your website currently sits in the online world and tactical recommendations for taking your online business even further. Our analytical tools and years of developed expertise allow us to deliver a full, focused report on your website which you can use to take your website to stunning new heights in the digital arena. From search engine optimisation (SEO) all the way to the specifics of how users experience your website (UX,) we will take your website's goals into account whilst formulating your website report so that you know exactly what you need to do next to elevate your website and turn your website's objectives into an achievable reality.
Understanding your website’s visitors is the first step to creating engaging content and gaining conversions for them
Who are my visitors and how do they interact with my website?
In the age of digital tools and information, you may assume that understanding your audience is easier than ever. However, due to the wide range of tools available that may provide differing results; this seemingly straightforward data set can be difficult to ascertain. Even more so when different digital tools start to contradict each other. That's why, at Huyton Web Services, we combine the data of such tools with over twenty years of website development experience to focus on your website report. Our focus and knowledge of the best tools available for your industry allow us to delve into the heart of your website's data and craft a personalised website report that supports the needs of your business and your brand. Whether you're developing content through a content management system (CMS) or looking to increase sales through your Ecommerce website, our report will include recommendations on the most up-to-date strategies that are relevant to your business.
Landing Pages, Performance, Conversions, Bounce Rate and more… At Huyton Web Services, our website reports leave no stone unturned.
Knowledge is the backbone of any great website. Understanding your website's visitors and how they interact with your website is crucial to understanding where your business' focus needs to be. Performance is often at the root of excessive bounce rates and, thanks to our keen eye for the technical aspects of websites, we'll be able to offer incredible suggestions for how to resolve both within your website report. By using a data driven, thorough report, you'll be able to understand the root cause of any disappointing statistic or element of your website and adapt your strategy accordingly. We will also provide an in-depth overview of your website's most impactful landing pages so that you can have an even greater understanding of where to focus your attention when it comes to further development on your website.
Keeping your visitors happy and bringing new visitors into your website
New vs Returning Visitors on your Website
Knowing where your website's current visitors are coming from is part and parcel of your website. Who is visiting your website? Are they bouncing off your pages? Are they converting? These are crucial questions that we will answer within our website report. However, one aspect that requires particular attention is new visitors. How do new visitors find your website? Can they find your website? How can you get them to convert on your website? This is the meat and bones of your website. Knowledge and understanding. And it all comes down to that essential website question; new vs returning customers. What does your website need? Does your website need a stalwart, dependable core demographic? Or should your audience be dynamic? This is the true aim of any great website report. To open up questions within your business so that you can create effective and realistic goals that can see your website become a true powerhouse in the online landscape.
If you need to gain a better understanding of your website, then please feel free to contact us and get in touch regarding your very own Huyton Web Services website report. Armed with effective information and validated data, you’ll be able to understand your next steps when it comes to your website.
