Branding

Do you need help building or establishing your brand? From social media to websites to marketing material and content; at Huyton Web Services we can create a powerful brand for your business that is guaranteed to give your customers (and other businesses) the right impression of your business.

What is my Brand?

In essence, your brand encompasses everything that other people see and hear about your business. Everything from colour and logos to font and tone and where and when they are shared contributes to the building and establishment of your brand. Having an underdeveloped brand can result in your business being overlooked or misunderstood by potential customers, clients and other companies. Whilst a strong and striking brand will increase awareness of your business, it’s products/services and forge an incredible and unique identity for your business that will keep your audience coming back time and time again.

At Huyton Web Services, we work closely with businesses that are looking to build or increase the power of their brand. From small, start-up stores seeking to set themselves apart from the competition, to large online corporations that are updating their existing brand, Huyton Web Services has the experience needed to ensure that your brand not only fits your business, but also sets your business apart from your competitors. Whether your business needs our expertise to strengthen and reinvigorate your brand or if you need a new brand created for your business from scratch, Huyton Web Services offers everything you need to create an incredible brand identity.

Already have a Brand that needs a Refresh?

When it comes to branding the first thing that needs to be considered is any existing branding work that has already been completed by you and your team. What research have you conducted? Why have you chosen your brand’s colours and what is the purpose behind any logos that are currently active in your brand? Similar to a website refresh, Huyton Web Services takes an informed and data driven approach to assess the strengths of your existing brand. Do your colours and fonts match the products and services that you offer? Do they communicate the tone of your brand? Just like a website report, we’ll conduct extensive research into your business and your industry to make sure that we’re providing the most up to date and applicable branding guidance for your business.

Armed with knowledge of your existing brand, we will then enter our development and implementation stages. This includes tackling those areas of your brand that may be a bit uncertain. If you operate an online store with plenty of images, have you also made sure to incorporate your branding into your fonts and content? Using our extensive knowledge of content management systems (CMS,) we’ll be able to re-evaluate those areas and implement more concise and tonally-consistent fonts and content that more accurately reflect your brand. Branding isn’t about a single image or colour on your website. Branding is about everything that is customer-facing within your business. And at Huyton Web Services, we have the experience needed to ensure that your brand is front and centre.

Do you want us to create a Strong and Recognisable Brand for your Business?

Branding isn’t about a single image or colour on your website. Branding is about everything that is public-facing within your business. And at Huyton Web Services, we have the experience needed to ensure that your brand is front and centre.

On the other hand, creating a brand from scratch allows for a more dynamic but none-the-less thorough approach to the design and implementation stages. As with an existing brand, Huyton Web Services will build a knowledgeable foundation upon which your new brand can be created. Working alongside you and your team, our experts will ascertain the unique selling points (USPs) of your business, your services and your products. From there, we can perform in depth industry research to identify potential gaps in the market where your brand can be established. In terms of branding, it’s never enough to simply create content or sell products. Instead, you have to consider where your content belongs and when to sell your products. To create a strong, long-lasting brand, Huyton Web Services will explore every option and help you decide which platforms, content management system (CMS) and social media channels are best suited to the tone you want your brand to set.

During the design and implementation stages, we will work closely with your team and maintain communication to make sure that what we create fits the needs of your soon-to-be new brand. In so doing, we will be building upon the strongest and most vital aspect of any brand. Consistency. Working towards an established brief (set either by yourself or with us as collaborators) we will make sure that we are addressing each aspect of your brand with consistency and accuracy. Creating a brand can be exciting and demanding in equal measure. Throughout our over two decades of experience in branding, we have an extensive understanding of how creative the process can be and also how all-encompassing a new brand has to be. When you choose to create your brand with Huyton Web Services, you can rest assured that your team will be working alongside individuals with a stellar track record of maintaining tonal consistency throughout every aspect of a new and established brand.

Creating your Brand Online

To create a strong, long-lasting brand, Huyton Web Services will explore every option and help you decide which platforms, content management system (CMS) and social media channels are best suited to the tone you want your brand to set.

Traditionally, branding has been all encompassing but also streamlined. Logos, colours, fonts and tone have always been (and still are) crucial elements to assert a powerful and recognizable image that separates your brand from the rest. However with the adoption of digital technologies, your brand has the opportunity to reach larger, more mobile audiences. Social media channels, websites and online content hosting options have propelled brands from local and national levels of recognition; to globally recognized businesses with reputations to uphold and manage. With Huyton Web Services by your side, your business can make its first steps into this larger, online audience-share with confidence.

Prepared with first hand experience and research methods, our experts are well versed in branding. Identifying your core audience and building a brand that engages them, Huyton Web Services will take the intricate details of your brand and work towards both your goals and the desires of your audience to build loyalty and trust between your business and your audience. Is your website visited by mobile phone users more than desktop users? Then we can make sure that your website is optimised efficiently for that audience. Do you sell computer parts through your online store for a mostly 25-35 year old audience in the UK? Then we can design images that excite and convert your customers, enhancing sales of your products by creating a brand that resonates strongly with the audience that is most likely to purchase your products.

If you want to see how Huyton Web Services can take the heavy lifting off of your team when it comes to branding, then contact us today.