Marketing

SEM

Search Engine Marketing (SEM) or Search Engine Advertising is paid search advertising and involves creating and running online ads through platforms like Google Ads and Bing Ads. These ads are typically displayed at the top or bottom of search engine results pages and are marked as “Ad” or “Promoted” to distinguish them from organic (unpaid) search results. 

Social media marketing

This is a digital marketing strategy that involves using social media platforms like Twitter or Reddit to create and share content with the goal of achieving marketing and branding objectives. It leverages the reach and engagement potential of social media networks to connect with a target audience, build brand awareness, drive website traffic, and ultimately promote products or services. This can be done through paid or unpaid means.

Pay Per Click (PPC)

PPC is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC advertising is a common method of driving traffic to websites, and it is primarily associated with search engine advertising, although it can also be used on social media platforms and other websites.

You can add PPC to your website as a revenue generator and/or purchase PPC as part of your marketing.

Email marketing

Email marketing is a digital marketing strategy that involves sending emails to a group of recipients with the aim of promoting products or services, nurturing customer relationships, and achieving various marketing objectives. It is a versatile and cost-effective method for businesses to communicate with their target audience, whether it's current customers, potential leads, or subscribers.

However, each of these marketing strategies can be damaging to your brand if used incorrectly and care should be taken on how these tools are used, but used correctly, your business can see a marked improvement.

If you have an interest in any of these, please contact us.